About Us

Welcome to Askaran Binjraj

About Us

Located in the heart of “SHAHID NAGRI OF ASSAM” – DHEKIAJULI, ASKARAN BINJRAJ is the first Shopping Mall that offers customers a place to find unique and timeless fashion pieces. Founded by The Bothra Family in the Late 1880s, we have been serving the customers for 6 Generations. Taking over the baton from his father Late K.C.Bothra in early 1980s, Chandan Mal Bothra, spearheaded the business to greater heights over past 40 years, setting an example across the map in Garment Retail sector.

The strength & passion got doubled, when C.M.Bothra was joined by his son, Vikram Bothra in 2013. The company also has a Wholesale Divison, which caters to local shop-owners.

Whether you’re looking for Sarees or Shirts, ASKARAN BINJRAJ has something for everyone to buy and love.

Over the years, the company has grown and expanded to offer the most amazing collections. Also in 2017, the company added a “CHATAR PATAR”, a 100% veg Quick Service Restaurant(QSR), in order to facilitate the customers visiting the mall & grab some lip-smacking foods.

Overview Of The Shopping Mall

Askaran Binjraj, Dhekiajuli’s premier shopping mall, offers unique and timeless fashion pieces, from sarees to shirts. Founded by The Bothra Family, it also features a 100% vegetarian Quick Service Restaurant, enhancing the overall shopping experience.

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Why Choose Us

The Designing Collections That Make You More Unique.

Excellent Quality

100%

Variety

99%

Trusted Brands

98%

Our Motto

Wear The Confidence That Suits You And Your Personality.

Quality

Askaran Binjraj is renowned for exceptional quality, offering timeless fashion and excellent customer service for over six generations.

Variety

Askaran Binjraj offers a diverse range of fashion items, including sarees and shirts, ensuring there's something stylish and timeless for everyone to love