About Us

About Us — ASKARAN BINJRAJ

Located in the heart of “SHAHID NAGRI OF ASSAM” – DHEKIAJULI, ASKARAN BINJRAJ is the first Shopping Mall that offers customers a place to find unique and timeless fashion pieces. Founded by The Bothra Family in the Late 1880s, we have been serving the customers for 6 Generations. Taking over the baton from his father Late K.C.Bothra in early 1980s, Chandan Mal Bothra, spearheaded the business to greater heights over past 40 years, setting an example across the map in Garment Retail sector.

The strength & passion got doubled, when C.M.Bothra was joined by his son, Vikram Bothra in 2013. The company also has a Wholesale Divison, which caters to local shop-owners.

Whether you’re looking for Sarees or Shirts, ASKARAN BINJRAJ has something for everyone to buy and love.

Over the years, the company has grown and expanded to offer the most amazing collections. Also in 2017, the company added a “CHATAR PATAR”, a 100% veg Quick Service Restaurant(QSR), in order to facilitate the customers visiting the mall & grab some lip-smacking foods.

What We Stand For:

At ASKARAN BINJRAJ, we don’t just sell clothes — we help you wear your vibe.

Brand Ownership Statement

Askaran Binjraj is a registered brand, under class 25 & 35, owned and operated by Chandan Retail Private Limited. All products, services, and communications under the Askaran Binjraj name are officially managed by Chandan Retail Pvt. Ltd., ensuring quality, authenticity, and customer trust.

Chandan Retail Pvt. Ltd. reserves all rights associated with the Askaran Binjraj brand, including its name, logo, and related intellectual property.

Overview Of The
Shopping Mall

Askaran Binjraj, located in Dhekiajuli, stands as a premier shopping destination known for its timeless and elegant fashion collections for men, women, and kids. From traditional sarees to trendy shirts, every piece reflects superior quality and craftsmanship.

Founded by the Bothra Family, the mall also features a 100% vegetarian quick-service restaurant, offering visitors a perfect blend of shopping, style, and delightful dining. It’s not just a mall — it’s an experience of fashion, taste, and comfort under one roof.

Happy Customers Served Across India

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Products Sold with Consistent Quality

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We use high-grade materials to ensure comfort, durability, and long-lasting wear.
Our collections reflect the latest trends while keeping individuality and versatility in focus.
We believe great style shouldn’t come at a high price — quality meets affordability in every piece.
From easy returns to responsive support, your satisfaction is always our top priority.

The Designing Collections That Make You More Unique.

Discover exclusive fashion at Askaran Binjraj, where every design is crafted to make you stand out. From elegant ethnic wear to modern trends, our collections combine creativity, comfort, and class — ensuring you look unique, confident, and effortlessly stylish every day.

Excellent Quality

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Variety

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Trusted Brands

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Wear The Confidence That Suits You And Your Personality

Quality

Askaran Binjraj is renowned for exceptional quality, offering timeless fashion and excellent customer service for over six generations.

Variety

Askaran Binjraj offers a diverse range of fashion items, including sarees and shirts, ensuring there's something stylish and timeless for everyone to love

Trust

For over six generations, Askaran Binjraj has built trust through consistent quality, exceptional service, and a strong community presence.

What Our Customers Say?

Discover what our happy customers say about Askaran Binjraj — from exceptional quality and trendy designs to fast delivery and great service, every review reflects our commitment to style and satisfaction.

Askaran Binjraj offers a perfect mix of tradition and trend. From product quality to timely delivery — everything is top-notch. Keep up the great work!

Parful Kumar

Love the variety and elegance in their women’s wear! Every piece feels special and thoughtfully made. Definitely my go-to store for festive and casual outfits.

Lovely Mathur

Great quality at reasonable prices. Their men’s collection is stylish and comfortable. Highly recommend Askaran Binjraj for anyone looking for fashionable and durable clothing.

Jagat Kumar

I’m impressed with their designs and customer service. The team is super responsive, and the packaging feels premium. Shopping here is always a delightful experience!

Komal Sharma

The clothes from Askaran Binjraj are simply amazing! Excellent fabric quality, perfect fit, and fast delivery. My family loves shopping here — truly a reliable brand for all occasions.