Why Askaran Binjraj is Dhekiajuli’s Favourite Family Shopping Destination

Shopping is more than picking outfits — it’s about togetherness, joy, and creating memories with the people we love. For decades, Askaran Binjraj has been the place where families in Dhekiajuli shop, celebrate, and bond. Built with passion and trust, the store has evolved into the region’s most loved shopping destination — all thanks to the vision of C.M. Bothra and now his son Vikram Bothra, who continue to carry forward a legacy of excellence.

For over 40 years, we have understood one thing clearly: every family has different needs, and every customer deserves personal attention. That’s why our store continues to be the top choice for shoppers.

Why Families Love Shopping With Us

• Collections for Every Age Group
  From infants to seniors, we bring clothing and accessories suitable for all generations in one place.
• Affordable, Stylish & Durable Fashion
  Our garments are crafted to combine comfort, longevity, and modern style — making everyday dressing effortless.
• Personalized Customer Service
  Our team is trained to help customers choose the right fit, style, and fabric based on their preferences.
• Timeless Designs Inspired by Tradition and Modernity
  Fashion trends come and go, but our focus remains on simplicity, elegance, and classic appeal.

Whether it’s festive shopping, wedding collections, school essentials, or casual wear, we curate the best selections for your wardrobe. And to make your visit even more enjoyable, “Chatar Patar”, our 100% vegetarian QSR, adds a delightful food break after your shopping spree.

At Askaran Binjraj, fashion meets comfort, choices meet convenience, and tradition meets modern style. We are proud to be Dhekiajuli’s trusted family shopping hub — yesterday, today, and for generations to come.

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